Job Category: Marketing Department on-site
Job Type: Full Time
Job Location: Lahore
Job Description:
Sumato Solutions is a trusted software development company delivering custom digital solutions to clients worldwide. Our services include custom software development, mobile and web applications, UI/UX design, digital marketing, and staff augmentation. With strong collaboration across global markets, we help businesses accelerate growth through strategic, high-performing digital solutions.
We are looking for a Performance Marketer with expertise in managing data-driven campaigns across multiple digital channels. The ideal candidate should have strong analytical skills, a creative approach to ad strategy, and hands-on experience in optimizing funnels, tracking performance, and maximizing ROI for clients in the digital space.
Key Responsibilities:
- Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Conduct keyword research, competitive analysis, and audience segmentation to enhance targeting.
- Monitor campaign performance and generate insights for continuous optimization.
- Execute A/B tests for ad creatives, audiences, and landing pages.
- Collaborate with design, development, and content teams to refine user journeys and ad messaging.
- Prepare detailed performance reports with data-backed recommendations.
- Stay updated with the latest trends, tools, and best practices in performance marketing.
Requirements:
- Bachelor’s degree in Marketing, Business, or any relevant field.
- Minimum 3 years of hands-on experience in performance marketing roles.
- Strong command of Google Ads, Facebook/Instagram Ads Manager, and LinkedIn Ads.
- Proficiency with analytics and tracking tools such as Google Analytics, Tag Manager, Data Studio, UTM tracking, and Pixels.
- Understanding of funnel optimization, attribution models, and conversion tracking.
- Experience with landing page builders like Webflow or WordPress is a plus.
- Strong analytical mindset with the ability to interpret data and apply strategic improvements.
- Excellent communication, reporting, and project management skills.
Company Benefits:
- Market Competitive Salary
- Weekend Off
- Paid Annual Leaves
- Personal Growth Opportunities
- Work Anniversaries & Birthday Celebrations
- Performance-Based Increments